30+ Influencers in Cornwall you need to be following (2024)
It's no secret that influencer marketing can work wonders in amplifying your brand's voice, but let's be honest, diving into this world often leaves many scratching their heads. Google searches for “X influencer in Cornwall” often don’t turn anything up and spending hours on Instagram trawling through hashtags isn’t always an option. The big question looms: How do you find that perfect influencer who just 'gets' your brand?
Fear not! To steer businesses in Cornwall in the right direction, we've done some digging. Our mission? To compile a go-to list of the top influencers in Cornwall. And we’re not just talking about a random roundup. We've meticulously categorised these influencers by their following and niche, ensuring that whether you're a budding start-up or a seasoned business, you’ll find your ideal influencer partner with ease.
What’s in the blog?
Is influencer marketing effective?
Your influencer marketing experts in Cornwall
The list!
What is an Influencer?
Have you ever wondered how some individuals on social media seem to have a knack for capturing everyone's attention? That's an influencer for you! Influencers are those charismatic individuals who have earned a loyal following due to their expertise, authenticity, or entertaining content on various digital platforms. They're not just social media savvy; they're trusted voices within their communities, often setting trends and influencing choices in everything from fashion to food, and beyond. In the picturesque settings of Cornwall, influencers are carving out their unique spaces, making 'influencers in Cornwall' a thriving aspect of digital marketing.
What is Influencer Marketing?
Influencer marketing is the cozy corner of digital marketing where businesses and influencers in Cornwall collaborate. It's like having a friend who introduces your brand to their circle, but in this case, the circle is vast and digital. Influencer marketing is all about leveraging these relationships to broadcast your message more organically and engagingly. It's less about blatant advertising and more about authentic storytelling that resonates with an audience.
Is Influencer Marketing Effective?
Absolutely, when done right! Influencer marketing in Cornwall isn't just about teaming up with someone who has a massive following. It’s about finding influencers who genuinely connect with their audience. For Cornish businesses, the magic happens when you find influencers whose followers are your target customers. Remember, a smaller, engaged, and dedicated audience can often be more valuable than a large but dispassionate one. The effectiveness of influencer marketing in Cornwall lies in this golden rule: it's not the size of the audience that matters, but how much they trust and engage with the influencer.
Types of Influencers
From local heroes to global celebrities, influencers come in all shapes and sizes. For digital marketing in Cornwall, particularly for smaller businesses, nano and micro-influencers are often the secret sauce. Why? Because these influencers tend to have a highly engaged community. They may have fewer followers than mega-influencers, but their audiences are often more niche and loyal. This can be a game-changer for Cornish businesses seeking to make a genuine impact. Working with these influencers can be more affordable and yield a better
return on investment. The connection they have with their audience is often deep-rooted and personal, making their endorsements feel more like a recommendation from a trusted friend than a conventional ad. This is the charm of influencer marketing in Cornwall – it's about building genuine connections and tapping into the power of community, something that resonates well in the heart of Cornish culture.
Your influencer marketing experts in Cornwall
Before we dive into our curated list of Cornwall's finest influencers, a quick note for those who prefer a guiding hand in this journey. At Tin and Copper, we understand that navigating the world of influencer marketing can sometimes feel like solving a complex puzzle. If you're looking for expert assistance to eliminate the guesswork, we're here to help. Our team specialises in crafting influencer marketing strategies that are not just about making connections but about fostering growth and boosting sales in Cornwall. So, if you're ready to elevate your brand with a tailored influencer marketing strategy, Tin and Copper is your go-to partner. Now, let’s unveil the stars of Cornwall's influencer scene who can help take your brand to new heights!
Cornwall’s Top Influencers
Cornish Lifestyle Influencers
Paul Sampson, 70.1K @a_cornish_life
Cornish adventures
Coastal living
SUP
Sophie Hellyer, 45.1K @sophiehellyer
Sea swimming
Cornish life
Family life
Em and Jonny, 32.1K @our.cornish.life
Cornish Lifestyle
Lana, 26.8K @storky_adventures
Van life
Sea swimming
Adventure
Jaz Michell, 24.3K @cornish_rambler
Cornish Lifestyle
South West Coast Path
Gail Muller, 23.8K @thegailmuller
Cornish adventures
Cornish lifestyle
Overcoming adversity
Sea swimming
Chronic pain
Writing
Anna Clark, 19.5K @annac42
Travel
Food
Cornish lifestyle
Dog life
Polly Jopling, 15.7K @candid_cornwall
Sea swimming
Positivity
Cornish adventures
Lydia Cooke, 14.2K @lydia_cooke
Sustainability
Outdoor activities
Fashion
Pen Sherwood, 7822 @pen_sherwood
Cornish lifestyle
Cornish art
South West Coast Path
Sea swimming
Kate, 7088 @katetocoast
Outdoor swimming
South west coast path
Hiking
Lee Palmer, 6208 @leejpalmer
Cornish lifestyle
Cornish events
Cornish hiking
Maid in Newquay, 5856 @maidinnewquay
Cornish life
Cooking
Sea swimming
Lucy Gosling, 4751 @lucygosling
Wild swims
Coastal living
Local food
Niki Thomas, 4727 @vlogsbyniki
Cornish Lifestyle
Cornish events
Cornish Food Influencers
Adam Handling, 104K @adamhandling
Fine dining
Cornish produce
Cat Hollow, 55.4K @food_obsessed_girl
Cornish Food
Cornish restaurants
Recipes
Rose Dann, 39.5K @mumonmuddylane
Cornish food
Cornish lifestyle
Eat Drink Cornwall, 17.1K @eatdrinkcornwall
Cornish Dining
Cornish restaurant recommendations
Rachel Lambert, 6181 @rachellambertwildfoodforaging
Foraging
Cornish food
Cornish wild food, 4846 @cornishwildfood
Foraging in Cornwall
Wild food
Craft Gin
Cornish cooking
Taras Busy Kitchen, 3965 @tarasbusykitchen
Indie food and drink in Cornwall
Family Foraging Kitchen, 2526 @familyforagingkitchen
Wild food
Foraging in Cornwall
Heritage craft skills
Cornish Wellness Influencers
Laura Louise, 103K @lauralouiseyoga
Yoga
Wellness
Self care
Becky Gribble, 13.5K @becky_gribble
Cycling
Surfing
Health and wellness
Anthony Mulally, 12.7K @mulally91
Breathwork
Stress and anxiety management
Men’s mental health
Cornish Family Influencers
Shell Mills, 42.4K @shellandthelittlies
Family life in Cornwall
Jessica Rose, 41.6K @triplets_in_Cornwall
Family life in Cornwall
Cornish events
Motherhood
Hayley Bisofsky-Pope, 22.2K @stovesincoves
Family life in Cornwall
Cornish adventures
Food in Cornwall
The Trotters, 956 @thekernowtrotters
Family life in Cornwall
Cornish adventures
Watersports in Cornwall
Travel
Van life
Wrapping It Up
And there you have it – a glimpse into the diverse and dynamic world of influencers in Cornwall! Navigating through the realm of influencer marketing can be an exhilarating journey, but we understand it can also feel a tad overwhelming. If you're feeling like it's a bit too much to tackle on your own or if you're eager for expert guidance to streamline the process, remember that we are just a message away. We're here to help you harness the full potential of influencer marketing, turning complexities into opportunities for your business. So, if you're ready to take the leap and want a partner who knows the ins and outs of digital marketing in Cornwall, feel free to reach out!
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