LinkedIn advertising
Tin and Copper is a leading social media advertising agency specialising in conversion driven LinkedIn Ad campaigns.
If you’re looking to boost traffic, grow your business and increase revenue through LinkedIn, you’re in safe hands.
Get in touch: hello@tinandcopper.co.uk
Our LinkedIn advertising services
LinkedIn ads management
At Tin and Copper, we understand that LinkedIn is the premier professional networking platform, and our LinkedIn Ads Management service is designed to leverage this unique environment. We focus on creating targeted campaigns that connect with professionals and decision-makers, enhancing brand visibility and credibility within a business-oriented audience. All whilst delivering measurable results and maximising ROI.
LinkedIn ad content creation
Our service in LinkedIn Ad Content Creation is tailored to engage a professional audience. We produce high-quality, relevant content designed to resonate with business professionals, showcasing your brand's expertise and industry leadership in a manner that captivates the LinkedIn community.
LinkedIn advertising strategy
We develop bespoke LinkedIn Advertising Strategies that align with your specific business goals. Our approach includes detailed audience segmentation, selecting appropriate ad formats, and aligning your message with LinkedIn’s professional context, ensuring targeted reach and impactful engagement
LinkedIn ad monitoring and reporting
Through our LinkedIn Ad Monitoring and Reporting service, we provide detailed analysis and insights on your campaigns. Leveraging LinkedIn's analytics, we track performance indicators and continually refine your strategy, ensuring your LinkedIn advertising is data-driven, effective, and up-to-date with professional social media marketing trends.
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How LinkedIn Marketing Works.
LinkedIn marketing is an effective tool for businesses, especially in the UK, offering unique opportunities for professional networking and brand growth. It's more than just creating a LinkedIn group or company page; it involves a strategic approach to connect with the right audience. To maximize your LinkedIn marketing efforts, it's crucial to optimize your company page with relevant keywords, engage in industry-specific LinkedIn groups, and utilize LinkedIn's advertising options. These options allow for targeted campaigns to specific demographics, crucial for generating leads
Does LinkedIn Advertising Work?
LinkedIn marketing is highly effective, particularly for B2B marketing. LinkedIn's ability to reach business customers and professional audiences sets it apart from other social networking sites. Tailoring content to engage professionals via their business LinkedIn accounts can lead to significant lead generation. Also, by maintaining an up-to-date business LinkedIn page and engaging with your audience, you can build credibility and stay on top of industry trends. A strong LinkedIn presence can increase your company's visibility, attracting new audiences and potential clients.
It’s worth remembering that LinkedIn typically has a higher cost-per-click (CPC) when compared to other social media advertising platforms. The trade-off? You’re sending your message straight to high-intent users and business decision makers.
Which LinkedIn Ad Format is Best?
When selecting the best LinkedIn ad format for UK businesses, it's important to consider your campaign goals and audience. LinkedIn Video Ads are increasingly popular for their emotive power and engagement. Single Image Ads, known for their simplicity and organic integration into the news feed, are also a top choice. Text Ads, while not typically standalone, are effective for brand awareness due to their high impression rate and cost-effectiveness. Thought Leader Ads, offering a more personal approach, can boost engagement by featuring individual employees. Document Ads are ideal for lead generation, allowing previews of content that users can fully access after submitting their information. Each format has its unique benefits and should be matched to your specific marketing objectives, keeping in mind LinkedIn's typically higher CPC but potentially higher CVR, making it a valuable platform for targeting professionals
LinkedIn advertising presents a diverse array of options, each offering the potential to directly target key decision-makers. This opportunity is invaluable, making it crucial to utilize these options effectively. While the higher Cost-Per-Click (CPC) on LinkedIn can quickly deplete budgets without careful management, the investment can be highly rewarding for brands. With the right strategy, LinkedIn advertising provides unparalleled access to qualified leads, which can significantly drive business growth and increase sales. This makes expert guidance essential to navigate the platform's advertising potential and ensure a strong return on investment.
Let’s chat! Get in touch today.