TikTok advertising
Tin and Copper is a leading social media advertising agency specialising in conversion driven TikTok Ad campaigns.
If you’re looking to boost traffic, grow your business and increase revenue on TikTok, you’re in safe hands.
Get in touch: hello@tinandcopper.co.uk
Our TikTok advertising services
TikTok ads management
At Tin and Copper, our approach to TikTok Ads Management is as vibrant and dynamic as the platform itself. Recognizing the unique blend of youthfulness, creativity, and community engagement that TikTok offers, we tailor our strategies to resonate deeply with the younger demographics. Whether your focus is on ecommerce, B2B, or B2C, we harness TikTok's distinctive short-form video content and its powerful algorithm-driven discovery to create impactful campaigns
TikTok ad content creation
Our team excels in crafting ads that don't just catch the eye but captivate the imagination. We engage in thorough market research, understanding the nuances of what makes content go viral on this platform. By leveraging innovative ad formats like branded hashtags and in-feed ads, we ensure your brand weaves seamlessly into the TikTok experience - less like an ad and more like a part of the user's entertainment journey
TikTok advertising strategy
From the initiation of creative concepts to the meticulous execution and smart automation of your campaigns, we ensure your brand does not just get noticed, but becomes a part of the vibrant TikTok community. Our goal is to not only spark interest but to ignite a connection with your audience, making your brand not just seen but remembered and shared across this globally-reaching, community-driven platform.
TikTok ad monitoring and reporting
Our reporting goes beyond just numbers; it delves into the heart of what makes TikTok tick for your audience. We provide detailed analyses of user engagement, video performance, and hashtag effectiveness, offering a clear picture of how your brand resonates with the youthful, interactive TikTok community. This in-depth understanding enables us to refine strategies continuously, enhancing the virality potential of your campaigns
Trusted by
TikTok Advertising Cost.
TikTok's advertising costs offer a competitive edge, particularly for reaching younger audiences. The average Cost Per Click (CPC) for TikTok ads is around £0.80, but this can vary significantly based on factors like target audience and campaign specifics. Some companies have managed to achieve even lower CPCs, such as £0.15 or as low as £0.04 per click. The platform's Cost Per Mille (CPM) is also appealing, averaging at about £2.55, which is approximately 30% lower than similar ad types on Facebook. This lower cost structure is complemented by TikTok's flexible Cost Per View (CPV) model, where advertisers can set their maximum CPV bids starting from as little as £0.01.
To get the best ROI on TikTok ads, it’s crucial that brands set their targeting and bidding strategy up flawlessly. Poor choices in these areas can quickly see wasted ad spend! At Tin and Copper, we work with our clients to delve deep into their target audience, ensuring your ads are only shown to the people most likely to click through and convert.
Are TikTok Ads Worth it?
The answer? Absolutely! TikTok Ads can be a powerful marketing tool, but their effectiveness largely depends on the target audience and the nature of the content. TikTok is particularly effective for brands aiming to engage with a younger demographic. This platform thrives on fun, dynamic content, and encourages a less formal, more playful approach to advertising. Brands that resonate with these attributes and are willing to embrace the platform's unique culture, often find TikTok ads to be a worthwhile investment.
How TikTok advertising works.
Let's dive a bit deeper into how TikTok advertising really works. Picture this: you're scrolling through TikTok, and you see something that doesn't just feel like an ad but more like what your friends might post. That's the sweet spot we aim for with our TikTok ads. It's all about creating content that looks and feels authentic, something that fits right into a user's feed without screaming "advertisement."
Now, the magic of TikTok isn't just in the content; it's also in its targeting capabilities. TikTok lets us zero in on audiences who are most likely to enjoy and engage with your brand. So whether it's tech-savvy teens or fashion-forward twenty-somethings, we can tailor our content to hit the right notes with the right crowd.
And let's not forget, TikTok is the birthplace of trending audio. It's where the latest catchy tunes and sound bites take off. We leverage this by integrating trending audio into our ads, making them more relatable and shareable. This approach helps our ads resonate more with users, as they feel less like traditional ads and more like the fun, trendsetting content that TikTok is known for.
Navigating TikTok advertising might seem straightforward, but truly mastering its dynamics is a whole other ball game. It's not just about making fun videos; it's about understanding the pulse of a fast-moving platform where trends come and go in a flash. Without a keen grasp of TikTok's unique culture and algorithm, it's easy for campaigns to miss their mark, leading to wasted budgets and lost opportunities.
Feel like you might need some expert help? Get in touch today.
Let’s chat! Get in touch today.